AI and the Future of Strategic Coomunication

 After watching The Age Of AI: The Future of Work, it made me feel two things, one being excited and another being a little unsettles. Ai is changing everything and there is no doubt about it, as a Strategic Communication major this includes the field I will be entering post grad. Strategic communication is based on branding and understanding your audiences. Now with AI tools social media posts can easily be generated as well as analyzing engagement data, it can even go as far as predicting up coming trend. What takes humans hours can take AI seconds. It's very interesting at first but the more you think and look into it, it's also intimidating. It makes me think if AI can do many things faster than humans, where do we fit in? 

Thinking about the communication aspect of it all I understand that communication isn't just about making content, there is strategy behind it. It's about understanding people and there emotions along with culture and timing. Yes, AI can making things from existing data, but Ai doesn't understand human emotions, experiences, or intentions. 

I can't see AI replacing communicators. I think it will change human value. People who learn how to use AI in a way that will benefit them and help with their creative thinking, they are the ones who will have an advantage. 

When I came to HPU, I wanted to grow not only professionally, but creatively. Nothing has changed. My biggest takeaway is that AI makes it extremely important that I develop skills that go beyond AI's capacity like adaptability, real connection and originality. Nothing can take away from meaningful human communication no matter how these tools evolve.